ATARASHII GAKKO! (literally meaning “new school” in Japanese) are a group of four young women who are redefining what it means to be a girl group. While most J-Pop female idol groups are known for their squeaky high voices, perfectly synchronized dance moves, feigned images of purity and innocence, and an excessive drive to always be kawaii (cute), AG! isn’t into any of that. They wear sailor-fuku (sailor suits) uniforms in a style that were worn by Japanese students back in the 70s and 80s with long skirts and pulled-up socks, and staunchly refuse to be objectified. Their aggressive and expressive dance moves, which they choreograph themselves, are a hybrid of the energy of Japanese butoh dance, heavy metal headbanging, and hip-hop street dancing. Musically, AG! brings together elements of modern J-Pop, Showa-era kayokyoku, rap, punk, dance music, but it would be pointless to try to categorize them in any genre.
