One of the most captivating vocal talents to emerge in recent years, Natalie Jane makes the most intimate emotions feel larger-than-life. Thanks to massive hits like “AVA” and “Seven”—both featured on her 2023 debut EP Where Am I? (Capitol Music Group/10K Projects)— the New Jersey-raised, Los Angeles-based singer/songwriter has amassed over 500 million combined global streams to date, all while selling out headline tours across the U.S. and Europe and taking the stage at major festivals like Lollapalooza. After reigning as one of the most viewed musical artists on TikTok in the U.S. last year and landing on GRAMMY.com’s list of “25 Rising Artists To Watch In 2024,” the 20-year-old pop sensation is gearing up to share a new body of work matching her powerhouse voice with both soulful sensitivity and unapologetic attitude—a dynamic she’s embodied since self-releasing her own music in high school.
With her fast-growing list of accolades including earning a nomination for the Social Star Award at the 2024 iHeart Radio Music Awards, Natalie’s latest output includes her summer 2024 single “Somebody to Someone (I Just Wanna Fall in Love)”: a heavy-hearted ballad that captures the infinitely relatable ache of longing for true love. Once again proving the tremendous resonance of her songwriting, teaser videos for the gorgeously soaring track surpassed 25 million combined views and inspired over 13,000 creations on TikTok, where Natalie’s down-to-earth presence and magnetic personality have built an extraordinarily close connection with her legion of fans.
Growing up in Woodcliff Lake, Natalie first discovered the phenomenal impact of her voice as a little girl thanks to the encouragement of her family, including an aunt who’s an opera singer. Along with singing in musicals and learning to play piano, she started writing her own songs at the young age of eight. Naming big-voiced singers like Bishop Briggs and Adele among her top inspirations, she later began heading into New York City to work with a producer who helped to sharpen her hypnotic approach to pop music. “All throughout high school I’d go into the city after school and spend countless hours in sessions,” she recalls. In 2021, Natalie delivered her debut single “Love is the Devil”—a slow-burning track written completely on her own. Within the next few months she made waves with independent releases like “Red Flag” and “Kind of Love,” and soon found herself balancing her school work with the demands of a fast-burgeoning music career. “I remember sitting in music-theory class the day I found out I got my first editorial playlist,” she says. “My teacher was frustrated with me and said, ‘Natalie, could you please focus?’ and I was like, ‘I really can’t.’”
At the start of 2022, Natalie made her first trip to L.A. as her following continued to grow exponentially. Although she gained acceptance to the prestigious Berklee College of Music, she ultimately decided to pursue her musical ambitions—a choice that paid off when she inked her deal with 10K Projects/Capitol Records that summer. The very same month as the signing, she made her major-label debut with “Mentally Cheating,” a thrillingly raw track that soon graced highly coveted playlists like Spotify’s Pop Sauce. Almost immediately after moving to L.A. in September 2022, Natalie premiered “Seven” (another heavily playlisted hit) and then returned with “AVA”—an irresistibly moody track that debuted on the official single charts in four countries across the globe, in addition to landing on seven flagship playlists and earning her four playlist covers.
Released in fall 2023, Where Am I? quickly drew raves from the likes of PopFiltr (who hailed the EP as “a musical diary of a young heart navigating a heartbreak, with Jane’s emotive voice and introspective lyrics painting a vivid narrative of love’s highs and lows”) and EUPHORIA. (who declared that “at the precipice of her inevitable superstardom, we’re watching her shape into one of the industry’s most potent voices in real time”). Since introducing the world to her confessional lyrics and boldly cinematic sound, Natalie has also turned out hits like “can i see you tonight?”—a wildly infectious but hard-hitting look at the insidious pull of a toxic relationship. “In general I want my music to be something for people to put on in the car when they’re feeling upset, and need some kind of outlet to scream along to,” says Natalie. “I want every song to be a therapy session.”
An immensely creative artist who’s painted almost her entire life, Natalie has made a point of staying hands-on in all aspects of her artistry—a feat that’s included designing the cover art for her intoxicating update of Gnarls Barkley’s “Crazy” and collaborating with her friends to dream up the track’s fantastically colorful video. Not only a reflection of her outsize creativity, that fierce commitment to fully realizing her vision has everything to do with her incredibly deep devotion to her fanbase. “I have a separate number I give out to fans, and we text all the time,” says Natalie. “I’ve gotten a lot of really touching messages about how my music has helped them through hard times, which is so rewarding. I just want them to all feel included and know that they’re a huge part of my journey, because they’re the main reason I’m doing all this.”
